The site required attention from both an aesthetic and user journey perspective with particular attention needed around promoting services and enabling customers to engage. Working collaboratively with Kutchenhaus, 9xb developed a range of tactics to improve the website that would ultimately meet their main objective to increase sales. Tactics included mapping user behaviour to understand their wants and needs.
The new website design provides a simplified user experience, through streamlined navigation, CTA’s, improved merchandising and content areas so that users can now easily gather inspiration, design, plan and purchase their new kitchen. The design features plenty of inspirational content, full width images, more visible swatches, as well as larger product cards to deliver a premium experience.
As restrictions eased due to the Coronavirus pandemic, Kutchenhaus required a tool that would help build consumer confidence to visit their in-person showrooms. With 42 showrooms and an additional 4 new stores opening across the UK, it was important for Kutchenhaus to show the measures they have taken to ensure the safety of both their customers and staff. A short, feature video was created and successfully shared and embedded on their website, helping to support the reopening of their showrooms.