A complete website redesign improves UX for high quality kitchen retailer, Kutchenhaus.

Owned by Nobilia, Kutchenhaus has been providing high quality kitchens at affordable prices for over 16 years. Their website previously performed well but with a shift in buyer behaviour, increased demands and stakes raised high by multiple competitors - the site no longer met KPIs. Kutchenhaus required an eCommerce agency that had experience with their platform Hybris v6.6 and who could work seamlessly with their front-end development team to simplify user journeys.

Key Metrics

eCommerce consultancy and user research 

The site required attention from both an aesthetic and user journey perspective with particular attention needed around promoting services and enabling customers to engage. Working collaboratively with Kutchenhaus, 9xb developed a range of tactics to improve the website that would ultimately meet their main objective to increase sales. Tactics included mapping user behaviour to understand their wants and needs. 

UX and UI design 

The new website design provides a simplified user experience, through streamlined navigation, CTA’s, improved merchandising and content areas so that users can now easily gather inspiration, design, plan and purchase their new kitchen.  The design features plenty of inspirational content, full width images, more visible swatches, as well as larger product cards to deliver a premium experience. 

Video to drive showroom footfall 

As restrictions eased due to the Coronavirus pandemic, Kutchenhaus required a tool that would help build consumer confidence to visit their in-person showrooms. With 42 showrooms and an additional 4 new stores opening across the UK, it was important for Kutchenhaus to show the measures they have taken to ensure the safety of both their customers and staff. A short, feature video was created and successfully shared and embedded on their website, helping to support the reopening of their showrooms. 

What our client says:

Ready to accelerate
your online growth?

Get in touch