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Sailing ahead: How Aquafax's new B2B eCommerce store is making waves in marine supplies


Aquafax, the UK's premier distributor of marine equipment, excels in supplying industry-leading brands across the UK and Ireland. Serving a diverse range of clients, from small marine valets to major boat builders, Aquafax ensures widespread availability and rapid delivery through extensive stock and flexible delivery options. 

To further enhance their service, Aquafax launched a new eCommerce site developed by 9xb using Peracto, featuring direct ERP and PIM integration. This upgrade not only streamlines customer experiences by offering real-time stock availability and customer-specific pricing but also reduces operational costs and enriches user interactions through advanced search capabilities and comprehensive self-serve account management.


Project scoping & discovery

UX/UI design and consultancy

Peracto store development

3rd party application integration

Store maintenance

Continuous improvement

Dedicated Cloud Hosting



Partners & Tech

Key Metrics




Increase in transactions year on year


Rise in first time purchases year on year

"Getting our ERP and website to communicate has always been a challenge. Our PIM is the backbone to our business, so having a website partner who understands our infrastructure and a flexible platform that easily integrates with third party apps, means we can grow quickly."

ERP and PIM Integration:

Direct integration with Enterprise Resource Planning and Product Information Management systems ensures seamless data sharing, enhancing operational efficiency.

Live Stock and Personalised Pricing:

Provides real-time visibility into inventory levels and pricing, customised to each customer’s specific needs.

Enhanced Account Management:

Provides full control over accounts by allowing customers to review order history, reorder, access invoices, make payments, create quotes, and manage delivery addresses for a streamlined buyer experience.

Buying Lists and Quick Order Pad:

Facilitates the compilation and management of lists of frequently purchased items and allows for the rapid creation of orders through CSV file uploads, streamlining the purchasing process.

Client success stories

Discover why leading businesses choose 9xb to design, build and optimise their B2B eCommerce stores.

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