Multiple eCommerce stores for UK's largest supplier of industrial floor coatings

Watco is a UK based manufacturer of industrial floor coatings, repair materials and anti-slip products. Traditionally a catalogue business, Watco needed to modernise the eCommerce experience for customers through a best in class eCommerce website which would provide improved UX and superior customer service at point of order. 


International stores & counting


Conversion rate up


Transactions up

Coverage calculator

Customers can work out the best value combination of product packs to cover a specified area/volume.

Intelligent product filters

Intelligent filters help customers find exactly the right product for their needs. These include area of use, application temperature, surface type and floor condition.

Click and Collect

Click & Collect allows a user to find their nearest collection point and choose to pick up their order.

Stores rolled out internationally

The Watco site has now been rolled out in multiple countries and languages, including France, Ireland, Germany and the UK, with more to follow. 

Key features

Umbraco platform replaced with Peracto eCommerce platform

Websites in 3 different languages

Product advice provided based on search string to ensure customers are finding and purchasing the right products for their needs

Responsive sites, including wide screen functionality, reduce white space and help products to jump off the page

Optimised product imagery focuses on key selling points and customer benefits

Website development


UX design

Management & support

Digital Marketing Strategy

Campaign marketing


9xb worked with us from very early in the project, helping to define our strategy and objectives, and taking the time to understand our products and data to ensure successful merchandising across sites. The new websites successfully deliver best in class eCommerce, improved UX, exceptional customer service at point of order, and clear market positioning of product ranges. The ability to roll out new sites quickly is key to growing the Watco brand.