To reduce buyer fatigue, a full content audit was undertaken to simplify and reduce the amount of information migrated from their old site. The streamlined content was strategically placed in easily digestible tabs, offering the user everything from descriptions, specifications and delivery information. And if any scrolling is required, the sticky ‘add to basket’ module follows the user down the page, increasing AOV.
As an ambitious business, Right Action strives to remain a leader in its field. Through competitor analysis, we identified clear opportunities that give Right Action a significant digital advantage, including the launch of a comparison tool, quote functionality, express checkout, bestsellers feature and live online support.
Product variants and bulk buy model
The Shopify store is seamlessly connected to Right Action’s ERP, impressively feeding in real-time stock data to the new site. This integration expertly pulls through the large range of SKUs that hold multiple product variants such as size, weight, colour and interior options. Not only that, but the eCommerce store also has the ability to automatically calculate bulk buy discounts and delivery costs.