Shopify web store delivers YOY growth

Floorsaver is a new sector-specific web store from the UK’s leading manufacturer of industrial floor coatings, Watco. Looking to take their Shopify store to the next level, Floorsaver partnered with 9xb to fully optimise their site to maximise revenue and drive engagement.

Key Metrics


revenue growth year on year


increase in AOV year on year


increase in traffic year on year

Defining Floorsavers proposition

Before working on the Floorsaver web store, we looked to define their proposition to identify opportunities in the market. We conducted an in-depth scoping project, building insights through market research, competitor analysis and user behaviour mapping. This enables us to build a clear strategy for the web stores growth. 

UX that converts

9xb utilised the flexibility of Shopify’s eCommerce functionality to improve the user experience of the website, adding features like coverage calculator, multi-buy discounts, sticker overlays, monthly deals and sign up incentives.

Conversion rate optimisation 

Floorsaver consistently performs well, meeting and exceeding revenue targets. This success is underpinned by ongoing conversion rate optimisation that focuses on data and user behaviour to increase onsite performance. Core CRO services include user journey mapping, split testing, merchandising and analytics review. 

Expert advice 

The launch of ‘Mike Likes’, a useful tips and tricks area led by Floorsaver’s Sales & Operations Manager, helps users to find the right product for their maintenance and DIY projects. This new content area delivers valuable articles, products recommendations, snippet videos and more - driving customer engagement and giving Floorsaver a competitive edge.

What our client says:

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