The English Cheesecake Company make and sell premium desserts which are sold via their website to both trade customers and consumers. An exceptional user experience and the ability to run seasonal and one-off promotions were essential to effectively promote their quality products.
Increase in email revenue
Increase in mobile revenue
Increase in mobile conversion
Key messages front and centre - Messaging on the website details delivery, allergy and nutritional info, product packaging, gifting, product personalisation and care for this delicate item.
Fully automated workflow allows customers to ‘personalise their dessert’ with a name or special message, and still receive their order next day.
Improved site performance including best practice SEO
Compelling sales messaging to highlight key USPs
Responsive eCommerce UI optimised for a range of devices
Reviewed and re-evaluated online value proposition
Relaunched ‘Cake of the Moment’ as ‘Mystery Cake’ resulting in 84% increase in sales
Integration with order fulfilment system and review software
B2B and B2C functionality incl. price profiles for trade ordering
Management & Support
Digital Marketing Strategy
9xb have certainly lived up to their promises. Their eCommerce expertise have enabled us to successfully convert both trade and consumer sales through the website, and to proactively promote seasonal campaigns. Our revenue is up as a result.