Mouth-watering eCommerce store delivers sales growth for premium desserts company

The English Cheesecake Company make and sell premium desserts which are sold via their website to both trade customers and consumers. An exceptional user experience and the ability to run seasonal and one-off promotions were essential to effectively promote their quality products.


Increase in email revenue


Increase in mobile revenue


Increase in mobile conversion


Key messages front and centre - Messaging on the website details delivery, allergy and nutritional info, product packaging, gifting, product personalisation and care for this delicate item. 

Personalisation screen

Fully automated workflow allows customers to ‘personalise their dessert’ with a name or special message, and still receive their order next day.

Key features

Improved site performance including best practice SEO

Compelling sales messaging to highlight key USPs

Responsive eCommerce UI optimised for a range of devices

Reviewed and re-evaluated online value proposition

Relaunched ‘Cake of the Moment’ as ‘Mystery Cake’ resulting in 84% increase in sales

Integration with order fulfilment system and review software

B2B and B2C functionality incl. price profiles for trade ordering

UX Design

eCommerce Development


Management & Support

Digital Marketing Strategy

Campaign Marketing


9xb have certainly lived up to their promises. Their eCommerce expertise have enabled us to successfully convert both trade and consumer sales through the website, and to proactively promote seasonal campaigns. Our revenue is up as a result.