Omni-channel retail delivers a seamless brand experience for bathstore

Now part of the Homebase family, bathstore has ambitious plans to build on the past success of their omni-channel eCommerce store, to deliver a consistent brand experience to customers whether they are visiting one of their stores, browsing on a mobile device or sitting in front of a desktop.

Intelligent ordering links products with accessories

Linking products with essential accessories streamlines the user jounrney and provides upsell opportunity.

Checkout and book delivery date at point of order

Seamless checkout with a simple month to view calendar highlighting available dates and prices.

Bathroom designer tool

Customers can create their ideal bathroom in the comfort of their home, then either add their chosen items to their basket to order online, or visit a local store for expert advice.

Finance calculator

See finance options at a glance with a clear summary of payments. Card free ordering with Visa integration.

Key features

Intelligent ordering links products with essential accessories

Integration with 172 stores for taking payments

Live stock checking

Complex promotional tools replicate in-store promotions

Online orders assigned to one of 172 branches

Auto-scaling cloud infrastructure and comprehensive caching to efficiently manage peak periods of demand


UX Design

eCommerce Development


Management & Support


I’m delighted to say that 9xb met our expectations and they frequently exceeded them, working closely with us to achieve our objectives.