Site performance and SAP integration focus for re-launched bathstore website

Now part of the Homebase family, bathstore has ambitious plans to deliver consistent brand experience and great service to customers whether they are visiting a bathstore at home concession within a Homebase store, or ordering online via a mobile phone or on desktop. 

Live stock information through integration with SAP ERP

Open API platform architecture means SAP ERP could be integrated with the bathstore site, providing real time stock information.

Algolia intelligent search

Algolia intelligent search uses advanced features that unlock discovery pathways, responding to a customer's intent for better on-site experience.

Store locator identifies nearest store

Store locator improves online searchability, helps drive footfall to physical stores and provides convenience for bathstore customers.

My Account

My Account functionality tracks previous orders and favourite items, creating frictionless buyer journeys and encouraging repeat purchases.

Key features

SAP integration for live stock checking

Complex promotional tools replicate in-store promotions

Auto-scaling cloud infrastructure and comprehensive caching to efficiently manage peak periods of demand

55% increase in average page load times and ecommerce conversion rate up 30%

Integration with Datacash payment gateway for secure payment

Anthill CRM integration

Wishlist functionality allows users to save favourite items


UX Design

eCommerce Development


Management & Support


I’m delighted to say that 9xb met our expectations and they frequently exceeded them, working closely with us to achieve our objectives.