Watco is a UK based manufacturer of industrial floor coatings, repair materials and anti-slip products. Traditionally a catalogue business, Watco needed to modernise the eCommerce experience for customers through a best in class eCommerce website which would provide improved UX and superior customer service at point of order.
Online order volumes up
Online revenue up
Customers can work out the best value combination of product packs to cover a specified area/volume.
Intelligent filters help customers find exactly the right product for their needs. These include area of use, application temperature, surface type and floor condition.
Click & Collect allows a user to find their nearest collection point and choose to pick up their order.
The Watco site has now been rolled out in multiple countries and languages, including France, Ireland, Germany and the UK, with more to follow.