Multiple eCommerce stores for UK's largest supplier of industrial floor coatings.


Watco is a UK based manufacturer of industrial floor coatings, repair materials and anti-slip products.

Traditionally a catalogue business, Watco needed to modernise the eCommerce experience for customers through a best in class eCommerce website which would provide improved UX and superior customer service at point of order.


Partners & Tech

Key Metrics


International stores


Online order volumes up


Online revenue up

"9xb worked with us from very early in the project, helping to define our strategy and objectives, and taking the time to understand our products and data to ensure successful merchandising across sites. The new websites successfully deliver best in class eCommerce, improved UX, exceptional customer service at point of order, and clear market positioning of product ranges. The ability to roll out new sites quickly is key to growing the Watco brand."

Coverage calculator

Customers can work out the best value combination of product packs to cover a specified area/volume.

Intelligent product filters

Intelligent filters help customers find exactly the right product for their needs. These include area of use, application temperature, surface type and floor condition.

Click and Collect

Click & Collect allows a user to find their nearest collection point and choose to pick up their order.

Stores rolled out internationally

The Watco site has now been rolled out in multiple countries and languages, including France, Ireland, Germany and the UK, with more to follow.

Client success stories

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