Up & Running are known for featuring the latest trends and fits at competitive pricing, alongside offering a personalised service that puts them ahead of their competition.
Looking to re-platform from Magento to Shopify, Up & Running wanted to achieve a high-performing eCommerce store that could replicate their extraordinary in-store experience, online.
Conversion Rate Optimisation
increase in revenue
increase in conversion rates
increase in transactions
The Shopify store is packed with features that help to replicate the in-store experience, online. Such as the shoe finder tool that helps runners find the perfect shoe, live chat facility that enables Up & Running to support & speak directly with their active shoppers, advice pages which are all easily managed via the CMS and detailed product specifications which help a customer make informed purchasing decisions.
As part of a fully managed go-live process, all existing product and user data was seamlessly migrated to the new platform, alongside all the content pages. The go-live process included implementing relevant redirects and re-indexing actions for search to ensure organic visibility remained high.
Designed with the user at its core, Up and Running have a website that amplifies their brand values and captures the audience in a matter of seconds. Customers can find their desired product in one click whilst also being able to see other options they didn’t even know they needed.
A sophisticated store locator with an interactive map helps drive footfall back into the store. Each store features full contact details and lists available stand out services that set them apart from their competitors such as gait analysis and advice by trained staff members.