Thorite, is the UK’s leading supplier of air compressors, air tools, pneumatics and process control products. Trading for over 150 years, their extensive B2B and B2C customer base are served through Thorite’s nationwide branch network.
Partnering with 9xb, Thorite’s goal was to combine separate B2B and B2C websites into a single, flexible and robust eCommerce store that was capable of maintaining pace within their business and grow sales revenue.
increase in revenue
increase in eCommerce conversions
increase in transactions
Through the Peracto eCommerce platform, Thorite can manage its prodigious and growing product catalogue of over 40,000 SKUs. The platform seamlessly integrates with their ERP Access Dimensions and other business systems to sync live data such as available stock, pricing and product variants.
A powerful feature includes the integration for full punchout capability with IESA, empowering users to purchase from multiple vendors from one account.
The user experience has been massively improved through key website features, including click and collect, store locator, AI-powered search, ability to see prices inc and ex VAT, showcase exact delivery times and live stock information.
Using the powerful CMS and site admin tools, Thorite can now expertly merchandise their site through optimised content, marketing banners and personalised product doorways to push trending products or monthly offers.