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Sector specific Shopify store drives sales growth from new market segment.


Launched in just 3 months, RunningShoes is a successful Shopify store, taking the discounted fitness market by storm. Delivering an outstanding user experience, the new venture has built a solid online reputation with both consumers and search engines.


Partners & Tech

Key Metrics


Increase in revenue


Increase in returning customers


Increase in AOV

"9xb has been pivotal in our eCommerce growth, fast-tracking our presence online and achieving fantastic returns. The team has successfully launched our new outlet website Running Shoes as well as enhancing our current website Up & Running. Working across both sites 9xb has helped us to optimise each platform, working to our brief and exceeding our expectations on delivery. We have been delighted with the service 9xb offer and the working relationship with individuals makes daily working with them a delight."

eCommerce consultancy 

Through competitor benchmarking, brand propositioning and design, we created a strong brand identity that would give RunningShoes a competitive edge in the sportswear and accessories market.

Optimised search

A super-powerful and optimised search that predicts a users search intent, ensures related products are quickly served - helping to improve conversions rates and increase AOV’s.

Strong merchandising 

The Shopify store boasts of optimised user journeys through effective merchandising, including products ‘you may like’, promotions, price matches, free delivery, reviews, outstanding product imagery, drop-down descriptions and recently reviewed products.

Fast and simple check out

Customers have the opportunity to pay for their sports goods through a choice of handy and fast payment methods, including Apple pay, Google Pay and Visa.

Client success stories

Discover why leading businesses choose 9xb to design, build and optimise their B2B eCommerce stores.

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