Founded nearly 90 years ago, Roberts Radio is the UK market leader in portable radios. Recognised for excellence, Roberts partnered with 9xb to get an in-depth understanding of their audience to identify revenue boosting eCommerce opportunities.
By collating and reviewing data from the Roberts Radio website, we developed user personas and goals that provided a clearer vision of their customers. This enabled us to recommend key improvements across their products, merchandising, functionality, user experience, structure, content, design and promotions.
As part of the user testing, qualitative data was gathered via a short online feedback survey that identified common customer pain points.
An accessibility, performance and SEO audit, along with review of historical Google Analytics data uncovered key onsite improvements, including enhancing the user experience and customer satisfaction.