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Pizza Express

Successful re-launch for PizzaExpress ‘Live’ Initiative.


PizzaExpress has supported the jazz community from its early days when it opened its first jazz club in 1969 in Dean Street, London. The PizzaExpress Live brand was created to offer a broad range of entertainment for guests from comedy, to ‘An Audience With’ top celebrities and influential figures. To improve the ‘PizzaExpress Live’ online offering, 9xb was asked to re-design the website to create a more engaging experience and to increase bookings.


Partners & Tech

Key Metrics


Average increase in ticket sales per show


Increase in membership sales


Increase in organic traffic

What's on

Jazz lovers can easily see what's on at a glance with clear calls to action to encourage them to take the next step. Customers can filter by venue and date with multiple layout options available. Ticket availability is displayed to keep the user journey focused on events with availability.

Online ticket booking

Secure online ticket booking via integration with Spektrix booking system. A full integration with the Spektrix API to give real-time information and availability about each event. Users progress through seat selection and additional purchase options before checking out securely.

Feature-rich content pages 

When promoting live entertainment from internationally acclaimed music venues, PizzaExpress required the ability to deliver exquisite content to attract users to their events. From ‘What's coming up’ content cards, a gallery, to venue directions - the page has everything in place to perfectly promote their venues and events.

Apple Music integration 

Users can take the sound of PizzaExpress with them thanks to the website integration with Apple Music. Users have the choice to listen to music straight from the website or link the tracks up to their Apple Music app.

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