Marks and Spencers

Increasing consumer engagement and building brand loyalty for leading high street favourite.

Marks and Spencers


9xb and Marks & Spencers have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, we set out to increase engagement with the target demographic and support the promotion of M&S healthy food products.



Key Metrics


Increase in tablet usage


Increase in mobile usage


Registered users

"You responded well to our brief, you challenged the M&S team at the right time and you offered solutions to problems. You were a pleasure to work with each day."

Personalised meal planner

Provides users with allergy guidance and detailed nutritional information.

My Health profile

Interactive tools track body mass index, calorie intake and alcohol consumption on the move.

Nutritional Resources

Advice, information, and hints and tips on healthy eating, including 'Ask our nutritionist' and the opportunity to request a dietary assessment.

Client success stories

Discover why leading brands choose 9xb to design, build and optimise their eCommerce stores.

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