Marks and Spencers

Increasing consumer engagement and building brand loyalty for leading high street favourite.


9xb and Marks & Spencers have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, we set out to increase engagement with the target demographic and support the promotion of M&S healthy food products.

Working collaboratively with the M&S Food Marketing team and their external nutritionist, 9xb created and launched the new website in just 6 weeks, ready for a post-Christmas national marketing campaign.


UX/UI Design

Peracto CMS Development


Content strategy 

Data capture 

Custom development


Partners & Tech

Key Metrics


Increase in tablet usage


Increase in mobile usage


Registered users

"You responded well to our brief, you challenged the M&S team at the right time and you offered solutions to problems. You were a pleasure to work with each day."

Personalised meal planner

By creating a health profile, users could enter their dietary requirements to be served personalised content across the site. This was amplified through a content and marketing strategy that would tailor key information such as allergy guidance and detailed nutritional information.

My Health profile

The Health profile offered an abundance of user-friendly interactive tools that drove higher engagement throughout the site. The custom-developed tools enabled the users to track body mass index, calorie intake and alcohol consumption on the move.

Nutritional Resources

Advice, information, and hints & tips on healthy eating, including 'Ask our nutritionist' and the opportunity to request a dietary assessment.

Client success stories

Discover why leading brands choose 9xb to design, build and optimise their eCommerce stores.

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