9xb and Marks & Spencers have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, we set out to increase engagement with the target demographic and support the promotion of M&S healthy food products.
Increase in tablet usage
Increase in mobile usage
Provides users with allergy guidance and detailed nutritional information.
Interactive tools track body mass index, calorie intake and alcohol consumption on the move.
Advice, information, and hints and tips on healthy eating, including 'Ask our nutritionist' and the opportunity to request a dietary assessment.