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Shopify store experiences tremendous growth through a dedicated success plan.


Floorsaver is a new sector-specific web store from the UK’s leading manufacturer of industrial floor coatings, Watco. Looking to take their Shopify store to the next level, Floorsaver partnered with 9xb to fully optimise their site to maximise revenue and drive engagement.

Through our Optimise service, Floorsaver can take advantage of a dedicated eCommerce Success Manager who proactively builds an ongoing success plan to achieve their goals.


eCommerce Consultancy

UX/UI Design

Shopify eCommerce Development


Conversion Rate Optimisation


Partners & Tech

Key Metrics


revenue growth year on year


increase in AOV


increase in traffic year on year

"9xb worked with us from very early in the project, helping to define our strategy and objectives, and taking the time to understand our products and data to ensure successful merchandising across sites."

Defining Floorsavers proposition

Before working on the Floorsaver web store, we looked to define their proposition to identify opportunities in the market. We conducted an in-depth scoping project, building insights through market research, competitor analysis and user behaviour mapping. This enables us to build a clear strategy for the web stores growth.

‍UX that converts

9xb utilised the flexibility of Shopify’s eCommerce functionality to improve the user experience of the website, adding features like coverage calculator, multi-buy discounts, sticker overlays, monthly deals and sign up incentives.

Conversion rate optimisation

Floorsaver consistently performs well, meeting and exceeding revenue targets. This success is underpinned by ongoing conversion rate optimisation that focuses on data and user behaviour to increase onsite performance. Core CRO services include user journey mapping, split testing, merchandising and analytics review.

Expert advice

The launch of ‘Mike Likes’, a useful tips and tricks area led by Floorsaver’s Sales & Operations Manager, helps users to find the right product for their maintenance and DIY projects. This new content area delivers valuable articles, products recommendations, snippet videos and more - driving customer engagement and giving Floorsaver a competitive edge.

Client success stories

Discover why leading businesses choose 9xb to design, build and optimise their B2B eCommerce stores.

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