Now part of the Homebase family, bathstore has ambitious plans to deliver consistent brand experience and great service to customers across multiple touch points. The new site has been awarded Best B2C eCommerce of the Year 2020 by Northern eCommerce Awards.
Open API platform architecture means SAP ERP could be integrated with the bathstore site, providing real time stock information.
Algolia intelligent search uses advanced features that unlock discovery pathways, responding to a customer's intent for better on-site experience.
Store locator improves online search-ability, helps drive footfall to physical stores and provides convenience for bathstore customers.
My Account functionality tracks previous orders and favourite items, creating frictionless buyer journeys and encouraging repeat purchases.