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Andy Thornton

Enhanced UX with rich content in a stylish B2B eCommerce solution.


This market-leading supplier of furniture, lighting and interior design accessories needed a website and digital strategy that would enthuse its customer base and build on its success to date. Andy Thornton’s stylish portfolio of design-led products were made the star of the show, with the ability to easily find, visualise and purchase products based on agreed pricing.


Partners & Tech

Key Metrics


Increase in revenue


Increase in conversions


increase in AOV

"The 9xb team is always ready with excellent, easy to understand advice and support. The redesign of our B2B eCommerce website was an extremely smooth process, and the digital marketing support has proved invaluable. Website traffic, conversions and enquiries are all up!"

Platform migration

Andy Thornton’s primary objective was to migrate their current eCommerce platform to a modern, more powerful, tech stack. The new website provides improved security, an even greater user experience and features that put them ahead of its competitors.

A quotes tool

The quotes tool was designed specifically for Andy Thornton’s sales team to quickly and easily build quotes that are visually appealing for prospective customers and clients. The tool enables the sales team to search and build out a quote to swiftly use for in-person meetings and to send as a converted PDF.

Moodboard functionality

Account-holders can easily build up multiple moodboards, pinning together their desired products in one place. With note functionality, users can add descriptions to their chosen products and outline their interior plans.

Live stock information and customer-specific pricing 

The website seamlessly integrates with Sage for their payments and stock checks, delivering live stock information to users and streamlining business operations. With trade ordering functionality, Andy Thornton can deliver customer-specific pricing and offer account payments.

Client success stories

Discover why leading businesses choose 9xb to design, build and optimise their B2B eCommerce stores.

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