Marks and Spencers

Increasing consumer engagement and brand loyalty for high street favourite.

9xb and Marks & Spencers have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, we set out to increase engagement with the target demographic and support the promotion of M&S healthy food products.

Key Metrics


Increase in tablet usage


Increase in mobile usage


Registered users

Personalised meal planner

Provides users with allergy guidance and detailed nutritional information.

My Health profile

Interactive tools track body mass index, calorie intake and alcohol consumption on the move.

Nutritional Resources

Advice, information, and hints and tips on healthy eating, including 'Ask our nutritionist' and the opportunity to request a dietary assessment.

What our client says:

You responded well to our brief, you challenged the M&S team at the right time and you offered solutions to problems. You were a pleasure to work with each day.

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