The UK Digital Growth Awards 2021 recently announced their shortlist for all their categories and we're thrilled to see that our client Watco has been selected as a contender for B2B eCommerce Website of the Year.
Over the last 12 months, Watco has significantly invested in commerce and digital technology to strengthen their online trading capabilities and provide a rich service experience online. This includes a programme of innovation and continual improvement to their B2B website, watco.co.uk, to deliver customer-focused changes that transform the shopping experience, allowing for easier, self-serve purchasing.
Watco’s eCommerce store has been developed on 9xb’s proprietary eCommerce platform, Peracto. The scalable platform offers a configurable framework, keeping Watco innovative and free from constraints through the development of custom and complex functionality.
The eCommerce store is packed with customer-focused features, including intelligent product filters, sophisticated account area with downloadable spec sheets, optimised in-site search, coverage calculator, product comparison tool, click & collect, videos, downloadable magazine, FAQs and much more. And with an omnichannel strategy, Watco can be in front on their customers in the right place, at the right time.
Their investment in eCommerce has driven a positive impact on traffic, conversions and revenue.
Key stats include:
- B2C online revenue up 448%
- B2C online order volumes up 724%
- Non-traditional B2B, online revenue up 120%
- Non-traditional B2B, online order volumes up 176%
- Traditional B2B, online existing customer volume up 504%
- Sessions increased 58% YoY
- Transactions increased 26% YoY
Find out more about Watco here.
The winners will be announced virtually on 24 June.