RunningShoes launch welcomed by fitness enthusiasts

With a 3 month deadline, RunningShoes.co.uk sought to launch their new venture to market quickly whilst ensuring they deliver an outstanding...

 min read

With a 3 month deadline, RunningShoes.co.uk sought to launch their new venture to market quickly whilst ensuring they deliver an outstanding user experience and build a solid online reputation with both consumers and search engines.

Working closely with RunningShoes.co.uk, our specialist UX Lab team helped to create a strong brand identity that would give them a competitive edge in the sportswear market. This included, conducting competitor benchmarking, developing their brand proposition and designing their new brand look and feel.

Our team of experts leveraged the Shopify platform which is a trusted technology, supporting 1000’s of leading eCommerce stores. The platform has a high level of functionality and is ideal for bringing the new proposition to market quickly and with a minimum of cost.

As a key objective, the User Experience (UX) has been heavily tested from beginning to end. The Shopify platform enabled us to effortlessly map out user journeys and create aesthetically pleasing and clear User Interfaces (UI).

The Shopify platform was a good fit for this time-limited project , as its capabilities allowed for accurate product data imports and seamlessly integrated with the RunningShoes.co.uk preferred payment gateway.

The new site offers an abundance of customer focused features, including a fast site search, varied and quick payment methods, clear navigation with A-Z brand search and sophisticated account area for customers. Products can be found with limited clicks and with high quality imagery and detailed product descriptions, users can quickly make an informed decision to purchase.

Built on offering customers value, on the top of every page a sticky navigation is featured where customers can take advantage of 15% off their first purchase as well as exploring their price match guarantee.

The mobile friendly site is already making waves with its target audience, exceeding predicted sales for its first few days of launching. With the huge success of the site launch, our continued partnership with RunningShoes.co.uk will see ongoing user testing and development of further UX enhancements such as customer reviews and a live chat facility.

Get in touch with our UX Lab team to discuss your next eCommerce project.

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