At 9xb, we love a challenge. When Watco, a UK based manufacturer of industrial floor coatings, repair materials and anti-slip products approached us to transition their site from the Umbraco platform, we jumped at the chance.
Traditionally a catalogue business, Watco needed a best in class eCommerce store which would provide improved UX and superior customer service at point of order. We set out to modernise the eCommerce experience for Watco customers in multiple countries.
Prior to implementing the new website, Watco identified the following customer pain points:
In order to address these, the new site had to deliver:
As well as delivering on the above, 9xb’s in-house developed eCommerce platform provided the following key functionality:
Delivering on Watco's objectives
Due to the nature of Watco’s product range, combined with the heavy focus on educational content, the Watco project was extremely complex.
Despite this, their new website successfully delivers on the objectives, providing best in class eCommerce, improved UX, exceptional customer service at point of order, and clear market positioning of product ranges.
The Watco site has now been rolled out in multiple countries and languages, including France and the UK, with more to follow.
“9xb worked with us from very early in the project, helping to define our strategy and objectives, and taking the time to understand our products and data to ensure successful merchandising across sites. The new websites successfully deliver best in class eCommerce, improved UX, exceptional customer service at point of order, and clear market positioning of product ranges. The ability to roll out new sites quickly is key to growing the Watco brand.”
What’s your eCommerce challenge?
9xb is an eCommerce specialist, helping leading retailers overcome barriers to growth. Take a look at some of the complex eCommerce projects where we’ve excelled.