Latest launches from 9xb

Latest launches from 9xb

We’ve started 2022 on a high, revealing 4 of our latest eCommerce web store launches for our clients. From the deliciously good Freeee website for Doves Farm to the feature-rich B2B website for Thorite. Take a whistle-stop tour around some of the key tools and features that make the new eCommerce web stores stand out in their industry. 

Freee by Doves Farm

Part of Doves Farm Foods Ltd, FREEE is an ever-increasing popular brand for those looking for gluten-free produce. Previously, FREEE products could be bought directly from the Doves Farm website, but as the brand grew, it was struggling to form its own identity which restricted the brand's growth. With less than 10% cross-pollination between the two brands, it was time for the FREEE brand to launch on its own, whilst maintaining the authority Doves Farm had built over the years. 

  • The launch includes AI-powered on-site search and quick buy CTAs to allow for quicker and easier product search and streamlined purchasing. 
  • Product pages have been expertly designed to maximie conversations and AOV. Features include reviews, in-stock information, products the user may also like, tags to products with similar nutritional value and much more. 
  • Known for its exquisite, mouth-watering content, with detailed recipes and stories from the Farm, each recipe page has been fully merchandised, enabling customers to purchase ingredients, without leaving the page. 
  • Built on Peracto, the platform seamlessly integrates with FREEE’s order management software and customer experience platform. 

Tile Fix Direct

Tile Fix Direct is a B2C eCommerce site focusing on ancillary products for tiling and wet room installation. With the need to keep up with buyer needs, Tile Fix Direct needed a new website that would showcase them as leaders in their field. 

  • The launch included a migration from Kryptronic to the Saas eCommerce platform BigCommerce 
  • The new website delivers an exquisite user experience across devices, supporting the very needs of their customers with a coverage calculator tool, related products,  live stock information, bulk buy options, product reviews and inc/ex vat pricing
  • The content-rich website is strategically productised so users can easily purchase related products without the need for search 


Thorite required support to move their website to a flexible and robust eCommerce and content platform. They needed a solution that was capable of maintaining pace within the eCommerce industry to deliver increased revenue and visitor growth rate. It was also important for Thorite to transition away from having to manage 2 websites into one responsive website that meets the needs of all customers on whatever device they shop on. Partnering with 9xb, their new eCommerce platform has helped Thorite to overcome their challenges and deliver a greater customer experience. 

  • Built on Peracto, Thorite can easily manage their large and complex product catalogue which currently stands at 30,000 SKUs
  • Peracto empowers Thorite to seamlessly integrate with their ERP, PIM and other internal systems such as their email platform
  • The user experience has been massively improved through key website features, including click and collect, AI-powered search, ability to see prices inc and ex VAT, showcase exact delivery times and live stock information
  • A powerful feature includes the integration for full Punchout capability with IESA, empowering users to purchase from multiple vendors from one account 

Andy Thornton

With an existing partnership with 9xb, the new Andy Thornton eCommerce web store is the 2nd generation website, offering an even greater user experience and features that put them ahead of their competitors. 

  • A quote tool designed specifically for Andy Thornton’s sales team to quickly and easily build quotes that are visually appealing for prospective customers and clients. The tool enables the sales team to search and build out a quote to swiftly use in in-person meetings and to send as a converted PDF 
  • The new site now offers a strong integration with Algolia Search, empowering users to search both products and content across the site faster than before. With predictive search capabilities, users are served instant ‘Products’, ‘Projects’ and ‘Pages’ with limited effort 
  • The website boasts of an improved navigational structure, helping users to find products with ease 
  • Built on Peracto, Andy Thornton seamlessly integrates with Sage for their payments and stock checks and other multiple business systems, delivering streamlined business operations 

From one-off projects to long term partnerships, we’ll add value to every step of the way. 

At 9xb, we work with businesses we build and support high-performing eCommerce websites for ambitious brands. So whether you’re looking to re-platform or would like to get more from your existing store, we have the in-house expertise to help. 

For more information on our services, reach out to our team

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