90% of users say that product videos are helpful in the decision process.
Studies show that 74% of users who watched a product explainer video are more likely to purchase. Videos are far more superior when it comes to storytelling and can therefore highlight product or brand benefits within seconds, helping to confidently convert a browser into a buyer.
Search engines such as Google are adapting their algorithms to focus heavily on user experience. Utilising video content is a great way to connect with your audience to build engagement, trust and loyalty - all which contribute to the overall user experience of your eCommerce store.
Delivering video content alone is not enough to reap the benefits. By optimising your video from title tag information, keyword descriptions and creative considerations such as video length, search engines can successfully identify its nature and prioritise your video in search.
As buyers preference turns to online, mobile is one of the key channels to deliver greater eCommerce success. Consumers who watch your video content on their mobile device are 2x more likely to feel a personal connection to your brand, keeping you top of mind over the competition.
Alongside onsite content, video is a highly shareable source which can be used across all marketing initiatives, including social media and email. By utilising video in marketing emails, click through rates can be boosted by more than 200%, serving more web traffic to your online store.
Videos are quick and easy to digest, which is why buyers are four times more likely to watch your content rather than read it. Whilst imagery and product descriptions are still highly useful, video gives users a greater insight into a product or brand, reinforcing their decision to buy.