Page Experience Optimisation

Increase sales through optimised experiences.

Optimising pages for quality of user experience is key to the long-term success of any eCommerce store. Users are more likely to purchase and return if the site delivered a great experience. And, with Google set to use Page Experience as a ranking signal for Search results, delivering a great user experience can have a positive impact on your organic site traffic. 

Get in touch to see how we can help optimise your website's page experience.

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Page Experience in Google Search

User Experience (UX) metrics such as mobile friendliness and safe browsing have been a contributing factor to Google Search rankings for many years. Now, Google’s latest algorithm will see new Page Experience metrics contribute to ranking signals that aim to reward websites that deliver the best user experiences. 

The signals include Google’s Core Web Vitals which measures loading performance, interactivity and visual stability of a page. In addition, it also takes existing Search signals into account such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.

Page Experience Metrics:


Largest Contentful Paint (LCP): How long it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster.


First Input Delay (FID): This is the time it takes for a page to become interactive for the user. An ideal measurement is less than 100 ms.

Visual Stability

Cumulative Layout Shift (CLS): This is how stable the page is as it loads. If the page has unexpected layout shifts, your score is likely to be high. An ideal measurement is less than 0.1.

Mobile Friendly

Google favours sites who have optimised their pages for mobile. As mobile browsers increase YOY, it’s important that mobile responsiveness is a priority for eCommerce stores.

Safe Browsing and HTTPS

This measures the security of your pages, giving preference to sites with Secure Sockets Layer (SSL) certificate and checks for malicious or deceptive content.

No Intrusive Interstitials

This signal takes into account how easily accessible the page is, for example pop-ups that cover the entire screen or are difficult to close may be penalised.