User Experience (UX) metrics such as mobile friendliness and safe browsing have been a contributing factor to Google Search rankings for many years. Now, Google’s latest algorithm will see new Page Experience metrics contribute to ranking signals that aim to reward websites that deliver the best user experiences.
The signals include Google’s Core Web Vitals which measures loading performance, interactivity and visual stability of a page. In addition, it also takes existing Search signals into account such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
Largest Contentful Paint (LCP): How long it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster.
First Input Delay (FID): This is the time it takes for a page to become interactive for the user. An ideal measurement is less than 100 ms.
Cumulative Layout Shift (CLS): This is how stable the page is as it loads. If the page has unexpected layout shifts, your score is likely to be high. An ideal measurement is less than 0.1.
Google favours sites who have optimised their pages for mobile. As mobile browsers increase YOY, it’s important that mobile responsiveness is a priority for eCommerce stores.
This measures the security of your pages, giving preference to sites with Secure Sockets Layer (SSL) certificate and checks for malicious or deceptive content.
This signal takes into account how easily accessible the page is, for example pop-ups that cover the entire screen or are difficult to close may be penalised.