Automatically receive alerts to data trends through Google’s advanced machine learning models that anticipate future actions of your customers. All predictive insights, including calculating churn and purchase probability will be key indicators for onsite improvements.
Unlike Universal Analytics, GA4 automatically uncovers insights across devices and platforms to form a complete view of the customer lifecycle - from acquisition to retention. This all-rounded data will help to attract and retain customers.
As pressures on how data is collected, managed and used continue to grow, GA4 has introduced favourable granular controls. Businesses can now choose when to use and limit their data to comply with data regulations such as GDPR.
Google plans to phase out third-party cookies by using machine learning to support the way data is captured, stored and used. The new analytics is designed to adapt to a cookie-less future, meaning you can track and measure results with confidence.
The new Analytics enables for quicker real-time event tracking, without the need to implement code or set up within Google Tag Manager for onsite actions. Making events easier and more efficient to create and manage.
As the default property, we recommend installing GA4 in parallel with your existing Analytics. This will ensure you’re collating useful data whilst adapting to GA4. Our team is here to give expert advice so you can get the most out of your analytics.