Driving feature adoption is just as important as launching the feature itself. By achieving a high user adoption rate, both brand and product engagement increase and bounce rates are reduced.
Lowering barriers for customers to understand what’s new is key to avoid brand fatigue and helps to deliver maximum ROI.
At 9xb, we’ll help your business to identify your value proposition, and how to effectively onboard your customers to your latest innovations.
Introducing eCommerce features plays a large part in improving the user journey, with the ultimate goal of increasing online sales. Features are only likely to drive a high level of conversion if they are successfully communicated to your audience.
Our team will identify useful features that are under utilised to deliver deeper engagement. From snippet videos to tooltips, we’ll use onboarding techniques that will drive awareness to increase the value and uptake of the underused features.
Pre-launch of a new feature, we’ll create a tailored adoption strategy that will see users immediately start experiencing the added value from deployment. We’ll track performance and evaluate further feature enhancements for ongoing success.
Using data and understanding your customer behaviour, we’ll help guide features that matter to that receptive audience By catering to their specific needs we’ll deliver a greater user experience that will lead to higher adoption and engagement rates.
