Feature Adoption Strategy

Maximise the return on your eCommerce investments

Driving feature adoption is just as important as launching the feature itself. By achieving a high user adoption rate, both brand and product engagement increase and bounce rates are reduced.

Lowering barriers for customers to understand what’s new is key to avoid brand fatigue and helps to deliver maximum ROI.

At 9xb, we’ll help your business to identify your value proposition, and how to effectively onboard your customers to your latest innovations.

Get in touch

Benefits of a feature adoption strategy:

  • Increase online revenue
  • Improved product and brand engagement
  • Lower cost-per-acquisition (CPA)
  • Higher retention rates
  • Higher customer lifetime value (CLV)
  • Lower customer marketing and retention

Feature adoption announcements:

  • Explainer / Demo videos
  • Tooltips / Contextual walkthroughs
  • Guides
  • Factsheets
  • FAQ's
  • Push notifications
  • Live demos / Webinars
  • Hot-spots
  • One-site content
  • Feature release emails

Increase the discoverability of your eCommerce features

The value of feature adoption

Introducing eCommerce features plays a large part in improving the user journey, with the ultimate goal of increasing online sales. Features are only likely to drive a high level of conversion if they are successfully communicated to your audience.

Increase feature adoption

Our team will identify useful features that are under utilised to deliver deeper engagement. From snippet videos to tooltips, we’ll use onboarding techniques that will drive awareness to increase the value and uptake of the underused features.

Launch new eCommerce features

Pre-launch of a new feature, we’ll create a tailored adoption strategy that will see users immediately start experiencing the added value from deployment. We’ll track performance and evaluate further feature enhancements for ongoing success.

Identify feature adoption triggers

Using data and understanding your customer behaviour, we’ll help guide features that matter to that receptive audience By catering to their specific needs we’ll deliver a greater user experience that will lead to higher adoption and engagement rates.