UX Lab

Our Work

UX Lab

Delivering exceptional
to increase revenueimprove conversionsincrease basket spenddrive loyalty

Our UX Lab team convert more of your browsers into buyers by putting customer experience at the forefront of your store.

Get more from your eCommerce store.

At 9xb, we understand that customer experience is central to achieving eCommerce success. 

Our dedicated UX Lab uses a multidisciplinary approach, focusing on Insight, Experience and Growth to deliver inspirational UX which will boost your online store revenue.

Led by a team of eCommerce specialists, the UX Lab delivers:

Increased revenue

Improved conversions

Increased basket size

More repeat customers


Using data-driven techniques and research analysis, we’ll help you understand your position in the marketplace, your customers behaviour, their expectations and how you can improve.

  • Webstore performance analysis
  • Content audits
  • Customer journey mapping
  • User testing
  • Competitor analysis
  • Buyer personas
  • Customer acquisition/channel review


We’ll help you deliver inspired customer journeys through innovative design and engaging content that generates brand loyalty and increases customer lifetime value.

  • Value proposition
  • Merchandising
  • UX/UI design
  • Visual stability
  • Page experience optimisation
  • Information architecture
  • Mobile experience
  • Motion graphics/video
  • Webstore performance & accessibility


Ongoing optimisation, testing and innovative workflows will drive increases in average order values, reduce basket abandonment and increase repeat order rates.

  • Conversion rate optimisation
  • A/B split testing
  • Micro conversions
  • Search engine optimisation (SEO)
  • Multichannel selling
  • Personalised experiences
  • Workflows/automated communications
  • Payment and delivery technologies

Client Testimonial - Benchmarx

"Since partnering with 9xb, they’ve increased our survey requests by 120% and helped us improve conversion by 23%."

We work with

And many more...