Successful re-launch for PizzaExpress ‘Live’ Initiative

PizzaExpress has supported the jazz community from its early days when it opened its first jazz club in 1969 in Dean Street, London. The PizzaExpress Live brand was created to offer a broad range of entertainment for guests from comedy, to ‘An Audience With’ top celebrities and influential figures. To improve the ‘PizzaExpress Live’ online offering, 9xb was asked to re-design the website to create a more engaging experience and to increase bookings.


Average increase in ticket sales per show


Increase in membership sales


Increase in organic traffic

What's on

Consumers can easily see what's on at a glance with clear calls to action to encourage them to take the next step.

Online ticket booking

Secure online ticket booking via integration with Spektrix booking system.

Responsive UI

High impact aspirational design and responsive UI optimised for tablets and mobile, provide a great experience for jazz fans.

Key features

Fully responsive email templates, calendar, list and grid views for What’s On pages

Secure online ticket booking

Dedicated landing pages to support promotion of specific shows/artists

Pre and post launch technical SEO review

Improved IA and UX

Data capture to surface relevant content to customers

Feature rich CMS with ability to add venues/shows easily

UX Design

Website Development


Management & Support


Digital Marketing Strategy

Campaign Marketing

Having worked on a number of hotel and leisure
websites, 9xb understood what we wanted to achieve and combined marketing know-how with technical expertise. The result is a really effective website that generates bookings.