With a brand presence in over 50 countries, Maxwell & Williams are a globally recognised supplier of high quality designer homewares. As part of their ongoing innovation, 9xb were commissioned to increase brand awareness with UK consumers and to support Maxwell & Williams 500 UK based retail outlets.
Increase in monthly transactions
Increase in conversion rate
Increase in average order value
Comprehensive data architecture creates a well merchandised site with simple navigation. Products are searchable by category, range or trend.
Narrow down product search with a number of filters including colour, materials, whether dishwasher/microwave safe.
Real time integration with stock management and order fulfilment systems tells customers if stock is running low or when a product will be back in stock.
In conjunction with promotions to build brand awareness and grow Maxwell & Williams database, regular emails showcase new ranges and special offers, driving traffic to the website.
Scheduled management of RRP pricing and sale pricing
Variable pricing for standard and trade customers - trade customers must buy in specified bulk quantities
International delivery and multi currency payment options
Information architecture (IA) overhaul for intuitive browsing
Improved site performance including speed, best practice SEO and structured data
Quicker, more efficient content management
Dynamic ads to put new and popular products centre stage
Management & Support
Digital Marketing Strategy
9xb showed a real understanding of our marketplace and how we could realign ourselves to become market leaders. A complete overhaul of the way in which we communicate with our target audience, means we are now reaching the right people at the right time. And most importantly sales are up – significantly