Reinvigorated digital strategy for designer homeware brand

With a brand presence in over 50 countries, Maxwell & Williams are a globally recognised supplier of high quality designer homewares. As part of their ongoing innovation, 9xb were commissioned to increase brand awareness with UK consumers and to support Maxwell & Williams 500 UK based retail outlets.


Increase in monthly transactions


Increase in conversion rate


Increase in average order value

Simple navigation

Comprehensive data architecture creates a well merchandised site with simple navigation. Products are searchable by category, range or trend.

Category filters

Narrow down product search with a number of filters including colour, materials, whether dishwasher/microwave safe.

Stock notifications

Real time integration with stock management and order fulfilment systems tells customers if stock is running low or when a product will be back in stock.

Email marketing

In conjunction with promotions to build brand awareness and grow Maxwell & Williams database, regular emails showcase new ranges and special offers, driving traffic to the website.

Key features

Scheduled management of RRP pricing and sale pricing

Variable pricing for standard and trade customers - trade customers must buy in specified bulk quantities

International delivery and multi currency payment options

Information architecture (IA) overhaul for intuitive browsing

Improved site performance including speed, best practice SEO and structured data

Quicker, more efficient content management

Dynamic ads to put new and popular products centre stage

UX Design

eCommerce Development


Management & Support

Digital Marketing Strategy

Campaign Marketing


9xb showed a real understanding of our marketplace and how we could realign ourselves to become market leaders. A complete overhaul of the way in which we communicate with our target audience, means we are now reaching the right people at the right time. And most importantly sales are up – significantly