9xb and Marks & Spencers have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, we set out to increase engagement with the target demographic and support the promotion of M&S healthy food products.
Increase in tablet usage
Increase in mobile usage
Provides users with allergy guidance and detailed nutritional information.
Interactive tools track body mass index, calorie intake and alcohol consumption on the move.
Advice, information, and hints and tips on healthy eating, including 'Ask our nutritionist' and the opportunity to request a dietary assessment.
Weekly meal planners encourage regular engagement with the site
Interactive tools to track body mass index, calorie intake and alcohol consumption on the move
Registration and user log in to manage a personalised health profile
A collaboration between 9xb’s in-house team, M&S’s in-house user experience specialists and their lead brand agency
Ability to manage a personalised health profile
Fast loading, finger friendly, standalone mobile site
Creative design showcasing healthy food ranges
Management & Support
You responded well to our brief, you challenged the M&S team at the right time and you offered solutions to problems. You were a pleasure to work with each day.