Increasing consumer engagement and brand loyalty for high street favourite

9xb and Marks & Spencers have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, we set out to increase engagement with the target demographic and support the promotion of M&S healthy food products.


Increase in tablet usage


Increase in mobile usage


Registered users

Personalised meal planner

Provides users with allergy guidance and detailed nutritional information. 

My Health profile

Interactive tools track body mass index, calorie intake and alcohol consumption on the move.

Nutritional Resources

Advice, information, and hints and tips on healthy eating, including 'Ask our nutritionist' and the opportunity to request a dietary assessment.

Key features

Weekly meal planners encourage regular engagement with the site

Interactive tools to track body mass index, calorie intake and alcohol consumption on the move

Registration and user log in to manage a personalised health profile

A collaboration between 9xb’s in-house team, M&S’s in-house user experience specialists and their lead brand agency

Ability to manage a personalised health profile

Fast loading, finger friendly, standalone mobile site

Creative design showcasing healthy food ranges


UX Design

Website Development


Management & Support

You responded well to our brief, you challenged the M&S team at the right time and you offered solutions to problems. You were a pleasure to work with each day.