M&P is a leading online retailer of motorcycle spares, clothing and accessories. Limitations of their existing Magento eCommerce platform plus a lack of integration with their in-house ERP Volo, were preventing the business from growing. The final straw came when a Black Friday promotion was ‘turned off’ a day early, leading to a significant loss of sales.
Revenue from emails
Increase in transactions
Increase in revenue
Working directly with M&P’s ERP provider, we integrated our scalable eCommerce platform with Volo, migrating large volumes of data on the backend, and ensuring a great webstore experience for customers on the front.
Effective merchandising helps customers easily find what they're looking for, improving conversion rates, and capitalising on marketing investment.
Seasonal campaigns such as ‘Get back on your bike’ promoted through Facebook, Instagram and email,driving traffic to the new optimised webstore. Email is now M&P’s best converting channel, driving more than 20% of revenue.
Google ads and shopping ads target website visitors
Intelligent lookup allows users to see best selling products and to compare products
New category landing pages for improved website search
Better personalisation with recommended and related products surfaced
Integration with review software to drive purchases
Mobile experience, driving 46% of visitors, significantly improved
Marketing automation software in place to manage weekly email campaigns
Management & Support