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Beautiful imagery and easy booking increase online revenue for Laura Ashley Hotels

Laura Ashley Hotels and Tea Rooms is a partnership between Laura Ashley, the well known British textile design company, and Corus Hotels. Bringing Laura Ashley luxury to three prestigious locations including Windermere in the Lake District, separate hotel websites were combined to create one seamless online booking experience for its discerning customers. 

45%%

Increase in online revenue

80%%

Increase in conversions

55%%

Increase in subscribers

Clear alignment with high street brand

Lifestyle photography and floral design epitomise the Laura Ashley brand, clearly setting expectations for a stylish hotel and luxurious experience. 

Guestline Booking integration

Integration with Guestline booking system provides a seamless customer experience, taking the user to a separate site for secure booking.

On site promotions encourage users to take action

Exit pop up shown as user leaves the site to encourage them to make a first time booking whilst gathering contact details for future marketing opportunities. 
 

Email marketing automation

Once a visitor subscribes, automated emails are triggered as part of Laura Ashley's lifecycle marketing strategy, closely managing and nurturing generated leads, and aiming to convert lookers into repeat bookers.

Key features

Content led site with strong branding

Site optimised for exceptional user experience and clear booking journey

Guestline booking integration

Hotel sub navigation with individual hotel information

At a glance hotel facilities

Separate tearooms site with stockist locator functionality

Intuitive CMS means promotions and other site updates can be managed in-house

Consultancy

UX Design

eCommerce Development

Hosting

Management & Support

CRO