Laura Ashley Hotels and Tea Rooms is a partnership between Laura Ashley, the well known British textile design company, and Corus Hotels. Bringing Laura Ashley luxury to three prestigious locations including Windermere in the Lake District, separate hotel websites were combined to create one seamless online booking experience for its discerning customers.
Increase in online revenue
Increase in conversions
Increase in subscribers
Lifestyle photography and floral design epitomise the Laura Ashley brand, clearly setting expectations for a stylish hotel and luxurious experience.
Integration with Guestline booking system provides a seamless customer experience, taking the user to a separate site for secure booking.
Exit pop up shown as user leaves the site to encourage them to make a first time booking whilst gathering contact details for future marketing opportunities.
Once a visitor subscribes, automated emails are triggered as part of Laura Ashley's lifecycle marketing strategy, closely managing and nurturing generated leads, and aiming to convert lookers into repeat bookers.
Content led site with strong branding
Site optimised for exceptional user experience and clear booking journey
Guestline booking integration
Hotel sub navigation with individual hotel information
At a glance hotel facilities
Separate tearooms site with stockist locator functionality
Intuitive CMS means promotions and other site updates can be managed in-house
Management & Support