A healthy rise in online sales for leading specialist foods business

With a passion for whole grains, organic
farming and the free from market, Doves Farm Foods identified an opportunity to create a new brand for their gluten free products called FREEE by Doves Farm, whilst retaining their organic flour business under the original Doves Farm brand.


Increase in organic traffic


Increase in revenue


Birthday campaign reach

Organic September campaign

Multi-channel ‘Organic September’ campaign reached 2.3m people, increasing eCommerce sales 37% year on year.

Indulgent Christmas campaign

Targeted digital marketing campaigns help to grow the database, and increase awareness of both brands.

40th birthday campaign

Over 54,000 people engaged with 40th birthday campaign - Regular advice, recipes and clear labelling build trust and a loyal following of repeat customers.

Key features

Successful launch of dual branded website

Recipes database details required ingredients

CMS can be easily updated with new ingredients and promotions

Improved website merchandising for higher conversion e.g. Filters allow customers to search by dietary requirement e.g. Vegan, kosher


UX Design

Website Development


Management & Support


9xb has been an excellent partner to Doves Farm
Foods. Taking the time to understand our business and our objectives meant we could trust them to advise and deliver key website features and our ongoing digital activities.