The English Cheesecake Company are famous for their premium, handmade cheesecakes delivered to your door.
As part of a complete creative relaunch, our marketing team saw an opportunity to make one of ECC’s regular promotions even more appetising.
Their 'Cake of the Moment’ offer had been relatively successful, but our experienced marketeers gave it a complete facelift, realigning the proposition of the promotion with the expectations of today's consumers.
Relaunched as ECC's ‘Mystery Cake’ the new proposition was communicated to the bakery brand's target market on and off-site with an integrated digital marketing campaign.
The results of the relaunch were rather scrummy with sales of the promotion increasing by 84% in its first month.
To find out how we can refine your value proposition for mouth-watering results, contact us today.