Basket abandonment reduced by 18% for designer dinnerware brand


With a presence in over 50 countries, Maxwell & Williams is a globally recognised brand.

The supplier of high quality designer dinnerware commissioned 9xb to realign their UK brand with the expectations of today’s consumer.

A review of the old site uncovered a outdated basket and checkout which demanded too much commitment from today’s online shoppers.

As well as an exciting new proposition, cooked-up by our talented marketing team, we also delivered an impressive new eCommerce solution - complete with ‘soup’-ed up basket and checkout.

What we brought to the table for Maxwell & Williams…

1. New, responsive basket

2. In basket currency conversion

3. Single-page checkout (which still enables tracking of abandonment)

4. In basket delivery costs and options

5. Clearly visible payment options

6. In basket upsells

Well, as they say, the proof of the pudding is in the eating, and with a reduction in basket abandonment of 18%, it’s clear we cooked up the dish of the day!

Read more about how we helped Maxwell & Williams increase sales by 34% or talk to us about how we could help you improve the performance of your ecommerce site.

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