Ambitious Campaign for UK Homeware Brand Shortlisted For Two Awards


We're proud to announce that we've been nominated for two more awards this week!

Our work, with UK designer homeware brand Maxwell & Williams, has been shortlisted in two categories for this year's Drum Network Awards - B2C Marketing Campaign/Strategy of the Year and Retail Campaign/Strategy of the Year.

The results we’ve achieved, together with Maxwell & Williams, speak for themselves with like for like sales up 41%, compared to the previous year, just one month in to the new marketing strategy.

Michael Stein, Managing Director of Maxwell & Williams, said:

"Maxwell & Williams has long been one of the most respected, designer homeware brands. Whilst the brand continued to perform well in-store, our ecommerce offering had fallen behind our competitors. I challenged 9xb to develop a strategy that would return us to a position where we could challenge our peers, increasing awareness of the brand and driving online sales."

"Their response was excellent. Not only did they demonstrate how they would achieve our objectives, they showed a real understanding of our marketplace and how we could realign ourselves to become market leaders."

"The results speak for themselves. The brand is now represented online in a way that we can be proud of. A complete overhaul of the way in which we communicate with our target audience, means we are now reaching the right people at the right time. And most importantly sales are up - significantly."

It's great to be shortlisted for awards, as it demonstrates that the work we do for of our clients really does deliver results.

To find out how we can bring energy, enthusiasm and ideas to your digital marketing activity, contact us today.

< Back to News & Insights