Portfolio

Virgin Healthbank's existing website had become dated, and was no longer reflective of their offering. The objective of the new site was to showcase the business & proposition in a friendly and informative way to appeal across a number of different target audiences.

Working with our friends at the Wish Agency, 9xb's role was purely technical on this one. Wish led the project and created the look and feel of the new website, designing all aspects of the public areas. The creative was then passed to 9xb and we built the website and tailored content management system.

Accessibility was also a key concern with high standards already set by all Virgin Group websites, it was crucial the new site ticked all the right boxes. Our senior developers carried out the necessary optimisation work to ensure that from an accessibility perspective based on Yahoo performance, the new Virgin Healthbank website was the best performing site in the Virgin Group.

"The previous site lacked any real impact and didn't do justice to the revolutionary services being offered to the public. With the potential to be a powerful marketing tool for the Healthbank it was important to get this site right. Wish's creative expertise coupled with 9xb's technical capabilities meant we were able to give the website the full treatment and launch a new site that is already paying for itself."

Wilf Geldart, Managing Director, Wish Agency

"With a thorough understanding of the needs of the organisation, Wish created a website which clearly defined navigation options, all information is now easily accessible and flows well, to make the browser experience a simple and informative one. 9xb also developed content management tools that enable the Healthbank stakeholders to update & control key areas of the website. We were also pleased to achieve the position of best performing website within the Virgin Group, an outstanding achievement considering the competition!"

Chris Kell, Business Development Manager and Account Director

"It's always nice to leave the creative work to our partner agency Wish, as this means when the designs are passed to us the look and feel of the website has already been agreed and signed off. We then take on the build of the site and the content management area. With accessibility and website performance of even more importance than usual, this was an interesting project to work on. All our sites comply with accessibility legislation; however it was great to achieve such strong results from the Yahoo Performance checks upon completion of the site"

Jonathan Beeley, Developer