Subaru
The Client
With six championship trophies under their belt, the Subaru World Rally team is one of the best known and successful teams in the WRC (World Rally Championships).
Our existing client HI-TEC is the official footwear partner for the Subaru World Rally team and together they wanted a website that promotes this partnership, showcases the new Subaru branded products as they're unveiled and tells people where they can buy them, supporting their offline marketing activity.
"As well as promoting the products the site offers browsers an up to date race calendar and news about the Subaru World Rally team. Still in development the site will shortly unveil new products and help to support their offline marketing and celebrate the partnership of two very well known and credible sports brands."
Rob Burns, Account Director
"Working with two high profile brands each with their own distinctive corporate identity, we needed a design that worked well for both. The design successfully marries the two logos and promotes HI-TEC to Subaru fans."
Jay Heaviside, Account Designer.
Project: hi-tec.com/subaru website
Objectives
- Promote Subaru branded footwear
- Promote Hi-Tec to Subaru fans
- Support offline marketing
- Promote news and events
Features
- Dual branded design
- Race calendar
- New products will be unveiled via site in July 08
Technology
- PHP
- MySQL
- Javascript
- Ajax
- XHTML
- CSS
- Flash
