Selina Scott
The Client
Well known TV presenter and Journalist, Selina Scott can more recently be found tending to her Angora goats and running her successful Mohair socks business, against the beautiful backdrop of the Yorkshire Dales.
When Selina came to us, she was looking for someone to advise her on everything to do with her online strategy; the design of her website, the practicalities of selling online and importantly promoting her business.
"We designed a site which reflects the refinement and simplicity of her products and promotes the story behind it all, whilst a simple to use back office management system helps her run the business smoothly and keep overheads to a minimum. Built with both customers and search engines in mind, Selina's site achieves page one listings on the search engines."
Rob Burns, Account Director
"We came up with a very soft and simple design, reflecting the beauty of the Yorkshire Dales and the naturalness of the products."
Jay Heaviside, Account Designer.
"We built an online order fulfilment systems which means Selina can manage her business from multiple sites, whether she's at home in the North or working in London. A facility for email marketing allows her to effectively keep in touch with her customer base."
Alex King, Account Developer.
Project: selinascott.com website
Objectives
- To sell
- To promote the celebrity status
- To reduce overheads with online fulfilment module
- To target keywords "mohair socks" via SEO
Features
- Online store
- Multi-site order fulfilment system
- Flash Animation
- SecPay Integration
- Automated despatch email facility
Technology
- PHP
- MySQL
- Javascript
- Ajax
- XHTML
- CSS
- Flash
