9xb - Creating Online Success

A long standing client of ours, Rolawn now have three sites in our care. In addition to their corporate sites, topsoil.co.uk and rolawn.co.uk, Rolawn identified the opportunity to move into the fast growing DIY market and sell direct to the consumer.

With a very loyal and established customer base ranging from house builders to local authorities to landscape gardeners, the challenge was to create a platform that maximised the sales opportunity without alienating their existing customer base

"Rolawn have really embraced the opportunities the internet offers. They understand the need for a strong online presence not just by having a great website but by dedicating resource and marketing budget to promote it and really make it a success."

Rob Burns, Account Director

"Rolawn's marketing team wanted to actively manage the website and so we built a content management system that would allow them to create and edit their own web pages. To ensure the site remains fully optimised as it grows and pages are added, the team can customise the page title, url, keywords and descriptions ensuring its optimised for the search engines."

Jonathan Beeley, Account Developer

"This is a great example of an e-commerce site with numerous functions all designed to help Rolawn run a tight ship. Linked to their internal systems they ensure that online and offline sales run seamlessly side-by-side. A host of reporting feeds mean Rolawn can import data in several formats into their internal systems for comparison and an additional control panel allows fulfilment houses to keep track of outstanding goods to be delivered."

Ben Aylott, Senior Account Developer

"The site has been fully optimised for the search engines, ambitiously targeting single-word, highly-competitive keywords in order to maximise natural search traffic. Our early successes included page one listings for 'turf', 'lawn care' and 'topsoil', Rolawn's three core areas. We continue to run a programme of content generation and link building to improve the site's rankings and maintain the top three listing for 'turf' we have now achieved, targeting the number one spot."

Paul Carpenter, SEO