Portfolio

QHotels asked 9xb to come and see them in early 2009, in need of a fresh approach to their online strategy. The website has become a crucial and increasing revenue stream for the business, with online bookings continuing to grow as more and more customers use the web to browse and book holidays or short breaks.

The first step in this partnership was to review the current website, establish where it could be improved upon and then begin the process of revitalising the online presence. Working closely with the QHotels marketing team, this involved creative work for new pages, banners and call to actions, structural reviews and amendments, usability testing and alterations as well as search engine optimisation updates to ensure the website is doing everything possible to attract more visits.

"The QHotels website is a crucial revenue stream to the business through online bookings. As well as maintaining the site, our growth plans mean that online revenues must increase, with QHotels gaining a greater share of the market. Partnering with 9xb has been a strategic decision, combining their digital expertise with that of the in house Q Marketing team to drive this side of the business forward.

Our needs encompassed inspired design and technical skills to manage the ongoing enhancement of the website, email marketing creation, distribution and overall online marketing expertise. I'm pleased to say that 9xb have more than delivered in each area since our relationship commenced and the website has gone from strength to strength. We look forward to working together towards an even more successful 2010."

Gaynor Black, Brand Director at Qhotels

"The marketing team at QHotels knew what they wanted; they just needed an agency who understood them to make it work. Following that first 7 hour meeting! The project team at 9xb were well briefed and with the understanding we gained and started to build upon, we've been able to work together with QHotels to transform the website from a standard business site into its own one of a kind web presence.

Working on the various email campaigns has been a challenge in itself but one that the team here have relished, allowing our creative flair and development skills under tight deadlines to be well utilised. Now the site is in much better shape and looks fantastic, we're looking forward to continuing to improve on this, whilst also getting more heavily involved in the online marketing activity with Q, working towards their online revenue targets for the year..."

Chris Kell, Business Development Manager and Account Director

"After putting together a Q project team within 9xb covering design, development, marketing & account management we worked hard to surpass QHotel's expectations of what a digital agency could do for their business. It's not an exaggeration to say that the 9xb Q project team is effectively a digital extension of QHotel's marketing and branding departments and we look forward to pushing both awareness and revenue in every way we can"

Alex King, Studio Manager