Digital Agency | Web Design Leeds & Yorkshire | Web Design Harrogate

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A Stellar Performance

The Client
Established in 1973, Prime Performers have a long and proud history of providing only the very best high profile speakers, after dinner speakers and celebrity personal appearances for private and corporate events in the UK and worldwide.

Now, as their fourth decade draws to a close, their amazing roster includes celebrities, politicians, explorers, entrepreneurs and even economists, meaning Prime Performers are better placed than anyone to find the right speaker for an event.

Their emphasis is on quality and prestige: they are committed to providing only the most engaging, enchanting and enlightening speakers who can be trusted to put in a great performance, explaining why Prime Performers remain a favourite provider of keynote, business, after dinner and celebrity speakers.

In the competitive world of celebrity after dinner speakers, Prime Performers were well aware that their website was a vital tool for raising the company's profile and public awareness. Unfortunately, the previous outdated website simply wasn't living up to these expectations and wasn't generating the interest it should have been.

Helping the website reach its full potential was no mean feat: the site needed to catalogue over 500 celebrities in an easily searchable list, as well as showing the most popular 'featured speakers' on the homepage. With this in mind, our brief was to give the site a fresh new look, improve navigability and usability as well as optimising for search engines.

We gave the site a makeover worthy of the celebrities it represents and improved its layout, making it significantly more appealing and attention grabbing than before. To facilitate navigation, a search box was introduced, along with a 'featured speakers' scroller for the homepage.

Because we understand the importance of search engine rankings in attracting new clients for a company like Prime Performers, we were able to optimise their site's content for search engines to increase traffic. Additionally, our team have been providing ongoing web marketing support for the site to keep traffic volume high.

The result of all this? An attractive, uncomplicated, eye-catching and easy to use site with significantly improved traffic and a consistently high ranking in search engine results.