9xb - Creating Online Success

Having seen our very own Rob Burns present a seminar on online marketing, Hi-Tec commissioned 9xb to look after the network of Hi-Tec and Hi-Tec subsidiary websites, their email marketing strategy, banner advertising and other online projects. This particular project was the re-development of the global flagship website.

A central website was needed to promote the brand on a global level, showcase the products, advertise where products can be bought around the world, and provide a central resource for each country to access and adapt content to suit their markets.

"Working closely with Hi-Tec project teams based in London and California, we created a website with a Content Management System that enables each country to manage their own version of the site and ensure that core brand values are appropriately communicated across different markets and cultures. Having built this global site, phase two of our strategy is to incorporate lots of interesting and interactive features that will really bring the brand to life."

Rob Burns, Account Director

"In order to work across the globe, a multi-layered Content Management System was needed. From a centralised resource, each country can select which products to include with a simple to use 'drop and drag' management tool. A comprehensive nearest stockist facility can search anywhere in the world based on a postcode or zip code to find stockists taken from a live feed from existing in-house systems."

Douglas Radburn, Senior Account Developer