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Pleasure Island

The Client
With white knuckle rides, shows, children's play areas, food halls, a family bar and gift shops, there's something for everyone at Pleasure Island, one of the largest theme parks in the North of England and sister to Flamingo Land.

Pleasure Island

Pleasure Island approached 9xb looking for a website to support their prime time TV advertising campaign. Phase one of the project was to build an information site that would provide a reference point for the attraction with a design aimed to project the excitement of a day out at this theme park. Still in the pipeline is phase two, building an interactive park map and developing an online ticket ordering facility.

Dan Martin"The site already provides a great introduction to the theme park, with links to YouTube bringing the attractions to life. But we're not done yet, phase one was to provide information about Pleasure Island with phase two planned to tie in with the business more allowing online ticket sales and incorporating an interactive theme park map."

Dan Martin, Account Director

Gary Hartley"As a theme park, it was important for the design to have the wow factor, to get across the excitement of the attractions and to give browsers a real feel for the thrilling rides they'll find at the park. Pleasure Island had a strong existing corporate identity and the site needed to mirror this style and tie in with their printed communications materials."

Gary Hartley, Account Designer

Martin Hughes"Using the powerful Javascript framework, jQuery we created seamless ride selection transitions on the white knuckle ride page, presenting ride videos and photos in an effective and slick way."

Martin Hughes, Account Developer


Project: pleasure-island.co.uk website

Objectives

  • Support TV ad campaign
  • Entice visitors to the theme park
  • Appeal across various target groups
  • Project fun and excitement and to inspire
  • Meet high accessibility standards

Features

  • Linked with YouTube for video footage
  • Planned interactive map
  • Planned online ticket sales

Technology

  • PHP
  • MySQL
  • Javascript
  • Ajax
  • XHTML
  • CSS

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