9xb - Creating Online Success

Understanding the importance of employee welfare, PepsiCo have invested in a Nutritional Training Programme to help educate staff on the importance of leading a healthy lifestyle. With a wide range of users spread across the UK, the internet is the perfect platform to deliver this programme.

Following a recommendation from an existing client, 9xb were introduced to Pepsi and subsequently commissioned to create an interactive online training resource. Packed with innovative features such as video, animation, interactive lifestyle assessments and online tests this project makes the most of web technologies to get its message across. Although just launched, it's already proving to be a real hit.

"One of the key objectives of this project was to engage with the user, create enthusiasm and make people want to become involved. Our creative team delivered a fantastic design supported by some clever interactive features to keep users clicking their way through the programme."

Rob Burns, Account Director

"The challenge here was to create a design that looked professional but was also fun, non-corporate and inviting. Using a strong background image as the focal point, we merged a mix of illustrations, applications and video with our own creative. The result - a fun, easy to use design that promotes PepsiCo's brand values and aspirational lifestyle to its users."

Jay Heaviside, Account Designer

"This project had to educate and train PepsiCo's staff in an innovative and comprehensive way. We achieved this by integrating several different types of media such as video, interactive flash games and diagrams to highlight various parts of the training programme. Additionally users could exit and re-enter the programme at any point, saving their progress along the way and allowing them to complete it at their leisure. The entire programme was separated into three stages with a quiz at the end of each stage to evaluate what the user had learnt. We also provided the ability for PepsiCo to view all the data gathered by the training module for later analysis and correlation."

Jonathan Wright, Account Developer