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In the current climate of concern about the nation’s eating habits, companies producing soft drinks and so-called ‘junk’ foods have come under pressure to educate their customers and employees about the potential side-effects of their products. One of the most forward thinking companies in this regard is Pepsi, and we’re pleased to announce that we have launched an exciting new project in conjunction with them.

Through our friends at Purely Nutrition, we’ve helped to deliver a comprehensive system that delivers interactive content and online training to Pepsi employees. As well as the latest advice on nutrition and health, employees can take part in surveys, get online health checks and learn more through a series of interactive games and modules.

Managing Director of 9xb, Rob Burns, said: “Increasingly, companies are looking towards the web as a means of helping deliver on commitments to corporate social responsibility. Pepsi are in the vanguard of showing how the internet can deliver messages, support and training to online audiences. As the social aspect of the internet grows, this is a market that is only going to get bigger.”