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NEW GLOBAL BRAND SITE FOR MAGNUM BOOTS
9xb and Hi-Tec are proud to announce that the end of 2010 saw the launch of an all new global Magnum Boots site. A long established and respected brand in their sector, Magnum Boots wanted to reinforce their excellent reputation with an eye-catching site to show off their product catalogue.
A portal for adding user generated content, known as Field Testers, was at the heart of the project. Loyal product ambassadors were encouraged to contribute reviews, case studies and videos in return for the chance to win Magnum merchandise. All too happy to oblige, the Magnum die-hards have flooded onto the site and contributed in their thousands.
The entire site, including all language layers, is managed through one tiered Content Management System allowing Hi-Tec UK to steadily roll out control to their international web editors.
With glowing feedback received from around the globe, the future is looking bright for Magnum Boots in 2011.
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