With the growth of the UFC (Ultimate Fighting Championship) and MMA (Mixed Martial Arts) in recent years, Made4Fighters has become one of the leading retailers in Europe. With over 20,000 products and a customer database ranging from the UK to the far reaches of Scandinavia Made4Fighters looked to 9xb to develop an ecommerce platform that could not only facilitate their substantial growth to date but also provide intuitive functions for the future.
Developing a complete e-retail solution the 9xb strategic development team have developed a customer centric system that effectively manages an extensive product portfolio, customer database with web 2.0 engagement tools, extensive optimisation functions and fully integrated warehouse management tools. The solution provides an enterprise level system effectively allowing Made4Fighters to broaden their reach across Europe and beyond. Already launched the site is enjoying massive levels of compliments and has begun to take Made4Fighters to new levels of engagement with their audience.
With the new website already making waves Made4Fighters have begun working with the 9xb Online Marketing team looking to increase brand and product presence through search engine optimisation. Adopting the ‘Conversion Search™’ model the online marketing team have begun by highlighting the true opportunities online using the 9xb ‘keyword revenue potential’ model and are now using user journey tracking and conversion optimisation to increase sales.