9xb are pleased to announce the recent completion of a digital video project for our client P2i. Working together they have just launched P2i TV their very own online TV channel with video clips highlighting the application of their liquid repellent nano-coating technology.
The video clips are hosted on YouTube to leverage the social benefits of the world’s second largest search engine and then embedded within the P2i website to be viewed online by both prospective and existing clients. Some video clips relating to specifics of the technology are password protected only for their existing clients.
The project was the next item in a long list of enhancements to the online strategy in 2011 for P2i having launched the website in December 2010.