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Marks & Spencer
The Client
Marks and Spencer need little introduction; it's a national treasure that has survived recession, depression and even world wars in its 126 year history. Beginning as a penny bazaar in Leeds, Marks and Spencer now has retail outlets globally selling quality clothing, food and homewares.
The retailers 'Plan A' initiative, aims to help tackle climate change, reduce waste, trade ethically, use sustainable raw materials and help their customers to live healthier lives. So, they've launched a website to give customers clear information and tools, and also support their healthy products, including the new Simply Fuller Longer range.
With the new product range front of mind, Marks and Spencer approached 9xb with the brief of developing a comprehensive website dedicated to healthy living. Packed with advice, information, hints and tips it also features interactive healthy eating tools such as a BMI calculator, weight tracker, alcohol calculator and personalised diet plans. Along with details of each of Marks and Spencer’s healthy eating food ranges including Simply Fuller Longer, Eat Well, Count On Us and Kids Food.
And what about this for a deadline? We were given just a few weeks to build the website ready for launch in a national TV advertising campaign, scheduled to help M&S customers with their post Christmas health drive.
"The 9xb and Marks and Spencer project teams rallied together and pulled out all the stops to ensure the website was completed, fully tested and underwent a stringent security audit before being unveiled to the waiting public on a Sunday evening."
"The website has proved to be a huge success with traffic and user sign ups exceeding all expectations."
Rob Burns, Account Director
"With a tight deadline for a well-organised client, I was tasked with putting together a high-level project team who could work smoothly together in their areas of expertise. The team at Marks and Spencer made our job easier by keeping us up to date and providing content and amends when required, and through great teamwork with M&S we exceeded expectations by bringing the project in before deadline, and to a very high technical quality"
Alex King, Studio Manager
Project: www.marksandspencer.com/health
Project Overview: Website promoting healthy living and Marks and Spencer's healthy food ranges.
Objectives
- To promote healthy living
- Branding to be consistent with marksandspencer.com
- Interactive Online Lifestyle Tools
- Stringent security testing
